SSSources Blog
Case studies, insights, and strategies from Snakebite Consulting.
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Be the Answer: How a Business Gets Recommended by AI Search
AI tools recommend a business when other people’s content backs it up. Roughly 84% of what they quote comes from coverage somebody else wrote, not from your own website. Here is the whole playbook, step…
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How to Choose an AEO Agency: 7 Questions to Ask Before You Hire
AEO agencies are proliferating rapidly — SEO firms are adding it to their service list, generalist digital marketing agencies are claiming it as a specialty, and new AEO-only shops are launching faster than the market…
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What Is the ROI of AEO? How Businesses Measure AI Search Marketing Results
The ROI of AEO (Answer Engine Optimization) comes from two sources: higher-converting traffic from customers who arrive pre-recommended by AI tools, and increased brand visibility in AI-generated answers that reaches customers who never click through…
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What Is a Free AEO Audit and What Does It Include?
A free AEO audit from Snakebite Consulting is a no-obligation analysis of how your business currently appears — or fails to appear — in AI-powered search tools including ChatGPT, Perplexity, and Google AI Overviews. It…
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How to Optimize Your Google Business Profile for AI Search (AEO Guide)
Your Google Business Profile is one of the most powerful AEO assets your business has — and most businesses are using less than half of it. AI-powered search tools including ChatGPT, Perplexity, and Google AI…
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AEO for Professional Services: How Law Firms, Consultants, and Healthcare Providers Win AI Search
Professional services buyers — people searching for lawyers, consultants, healthcare providers, and financial advisors — conduct more research before making contact than almost any other category of buyer. In 2026, that research increasingly happens inside…
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AEO for Real Estate: How to Show Up When Buyers and Sellers Ask AI Who to Call
Real estate buyers and sellers are asking AI tools who to call before they contact anyone — and most real estate agents and teams are not showing up in those answers. When a first-time buyer…
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Why Local Businesses Are Invisible in AI Search — And How to Fix It
Most local businesses are invisible in AI search — not because they are not good enough, but because their digital presence was built for a search model that is rapidly being replaced. When a potential…
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IBM’s GEO Playbook: What AEO Consultancies Already Knew
IBM presented a 12-component Generative Engine Optimization framework at Adobe Summit, calling it the playbook every brand needs to remain visible as AI agents replace traditional search. The headline number: an estimated 75% of search…
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What Is a Zero-Click Search and What Does It Mean for Your Business?
A zero-click search is a search query where the user receives their answer directly on the search results page — without clicking through to any website. Nearly 60% of all Google searches now end this…