SSSources Blog
Case studies, insights, and strategies from Snakebite Consulting.
-
AEO for Professional Services: How Law Firms, Consultants, and Healthcare Providers Win AI Search
Professional services buyers — people searching for lawyers, consultants, healthcare providers, and financial advisors — conduct more research before making contact than almost any other category of buyer. In 2026, that research increasingly happens inside…
-
AEO for Real Estate: How to Show Up When Buyers and Sellers Ask AI Who to Call
Real estate buyers and sellers are asking AI tools who to call before they contact anyone — and most real estate agents and teams are not showing up in those answers. When a first-time buyer…
-
Why Local Businesses Are Invisible in AI Search — And How to Fix It
Most local businesses are invisible in AI search — not because they are not good enough, but because their digital presence was built for a search model that is rapidly being replaced. When a potential…
-
IBM’s GEO Playbook: What AEO Consultancies Already Knew
IBM presented a 12-component Generative Engine Optimization framework at Adobe Summit, calling it the playbook every brand needs to remain visible as AI agents replace traditional search. The headline number: an estimated 75% of search…
-
What Is a Zero-Click Search and What Does It Mean for Your Business?
A zero-click search is a search query where the user receives their answer directly on the search results page — without clicking through to any website. Nearly 60% of all Google searches now end this…
-
What Is Schema Markup and Why Does It Matter for AI Search?
Technical Guide What Is Schema Markup and Why Does It Matter for AI Search? This guide explains what schema markup is in plain language, why it matters specifically for AI search citation, which schema types…
-
How to Get Your Business to Show Up in ChatGPT, Perplexity, and Google AI Overviews
Step-by-Step Guide How to Get Your Business to Show Up in ChatGPT, Perplexity, and Google AI Overviews Tyler Hicks · Snakebite Consulting April 6, 2026 12 min read Direct Answer Getting your business to show…
-
AEO vs SEO: What’s the Difference and Which Does Your Business Need?
AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are two distinct strategies for getting your business found online — and in 2026, you need both. SEO optimizes your website to rank in Google’s traditional…
-
What Is Answer Engine Optimization (AEO)? A Plain-Language Guide for Business Owners
The Complete Guide What Is Answer Engine Optimization (AEO)? This guide explains what AEO is, how it works, and what it means for your business in plain language — no technical jargon required. Tyler Hicks…
-
Case Study: 7x Traffic Growth, $6.38M in Revenue — How The W Group Became the #1 AI-Recommended Real Estate Team in Baton Rouge
Case Study · Answer Engine Optimization How The W Group Became the #1 AI-Recommended Real Estate Team in Baton Rouge How Answer Engine Optimization took a 55-agent real estate team from position 21 in Google…