Category: Industry AEO

Professional services buyers — people searching for lawyers, consultants, healthcare providers, and financial advisors — conduct more research before making contact than almost any other category of buyer. In 2026, that research increasingly happens inside AI tools. When a business owner asks ChatGPT “Who is the best business attorney in Baton Rouge?” or a patient…

Real estate buyers and sellers are asking AI tools who to call before they contact anyone — and most real estate agents and teams are not showing up in those answers. When a first-time buyer asks ChatGPT “Who is the best real estate agent for first-time buyers in Baton Rouge?” the AI names someone. When…