Author: Tyler Hicks
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How to Choose an AEO Agency: 7 Questions to Ask Before You Hire
AEO agencies are proliferating rapidly — SEO firms are adding it to their service list, generalist digital marketing agencies are claiming it as a specialty, and new AEO-only shops are launching faster than the market can evaluate them. Most businesses exploring AEO for the first time have no framework for evaluating who actually knows what…
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What Is the ROI of AEO? How Businesses Measure AI Search Marketing Results
The ROI of AEO (Answer Engine Optimization) comes from two sources: higher-converting traffic from customers who arrive pre-recommended by AI tools, and increased brand visibility in AI-generated answers that reaches customers who never click through to traditional search results at all. Research shows that traffic referred by ChatGPT converts at approximately 15.9% — compared to…
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What Is a Free AEO Audit and What Does It Include?
A free AEO audit from Snakebite Consulting is a no-obligation analysis of how your business currently appears — or fails to appear — in AI-powered search tools including ChatGPT, Perplexity, and Google AI Overviews. It covers five areas: AI citation visibility, entity authority gaps, schema markup issues, content readiness, and a prioritized action plan. It…
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How to Optimize Your Google Business Profile for AI Search (AEO Guide)
Your Google Business Profile is one of the most powerful AEO assets your business has — and most businesses are using less than half of it. AI-powered search tools including ChatGPT, Perplexity, and Google AI Overviews all reference GBP data when generating answers about local businesses. A fully optimized GBP improves your AI citation likelihood…
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AEO for Professional Services: How Law Firms, Consultants, and Healthcare Providers Win AI Search
Professional services buyers — people searching for lawyers, consultants, healthcare providers, and financial advisors — conduct more research before making contact than almost any other category of buyer. In 2026, that research increasingly happens inside AI tools. When a business owner asks ChatGPT “Who is the best business attorney in Baton Rouge?” or a patient…
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AEO for Real Estate: How to Show Up When Buyers and Sellers Ask AI Who to Call
Real estate buyers and sellers are asking AI tools who to call before they contact anyone — and most real estate agents and teams are not showing up in those answers. When a first-time buyer asks ChatGPT “Who is the best real estate agent for first-time buyers in Baton Rouge?” the AI names someone. When…
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Why Local Businesses Are Invisible in AI Search — And How to Fix It
Most local businesses are invisible in AI search — not because they are not good enough, but because their digital presence was built for a search model that is rapidly being replaced. When a potential customer asks ChatGPT “Who is the best contractor in Baton Rouge?” or asks Perplexity “What is the top real estate…
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IBM’s GEO Playbook: What AEO Consultancies Already Knew
IBM presented a 12-component Generative Engine Optimization framework at Adobe Summit, calling it the playbook every brand needs to remain visible as AI agents replace traditional search. The headline number: an estimated 75% of search visibility could shift to AI agents within two years. Snakebite Consulting has been executing the same playbook — component for…
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What Is a Zero-Click Search and What Does It Mean for Your Business?
A zero-click search is a search query where the user receives their answer directly on the search results page — without clicking through to any website. Nearly 60% of all Google searches now end this way. For businesses that built their digital marketing strategy around organic search traffic, zero-click search is the structural shift that…
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What Is Schema Markup and Why Does It Matter for AI Search?
Technical Guide What Is Schema Markup and Why Does It Matter for AI Search? This guide explains what schema markup is in plain language, why it matters specifically for AI search citation, which schema types to prioritize, and how to add them to a WordPress site without a developer. Tyler Hicks · Snakebite Consulting April…