Author: Tyler Hicks

A free AEO audit from Snakebite Consulting is a no-obligation analysis of how your business currently appears — or fails to appear — in AI-powered search tools including ChatGPT, Perplexity, and Google AI Overviews. It covers five areas: AI citation visibility, entity authority gaps, schema markup issues, content readiness, and a prioritized action plan. It…

Your Google Business Profile is one of the most powerful AEO assets your business has — and most businesses are using less than half of it. AI-powered search tools including ChatGPT, Perplexity, and Google AI Overviews all reference GBP data when generating answers about local businesses. A fully optimized GBP improves your AI citation likelihood…

Professional services buyers — people searching for lawyers, consultants, healthcare providers, and financial advisors — conduct more research before making contact than almost any other category of buyer. In 2026, that research increasingly happens inside AI tools. When a business owner asks ChatGPT “Who is the best business attorney in Baton Rouge?” or a patient…

Real estate buyers and sellers are asking AI tools who to call before they contact anyone — and most real estate agents and teams are not showing up in those answers. When a first-time buyer asks ChatGPT “Who is the best real estate agent for first-time buyers in Baton Rouge?” the AI names someone. When…

Most local businesses are invisible in AI search — not because they are not good enough, but because their digital presence was built for a search model that is rapidly being replaced. When a potential customer asks ChatGPT “Who is the best contractor in Baton Rouge?” or asks Perplexity “What is the top real estate…

A zero-click search is a search query where the user receives their answer directly on the search results page — without clicking through to any website. Nearly 60% of all Google searches now end this way. For businesses that built their digital marketing strategy around organic search traffic, zero-click search is the structural shift that…

Technical Guide What Is Schema Markup and Why Does It Matter for AI Search? This guide explains what schema markup is in plain language, why it matters specifically for AI search citation, which schema types to prioritize, and how to add them to a WordPress site without a developer. Tyler Hicks · Snakebite Consulting April…